BOOMBridge, Inc. brings 25 years of experience to the table, and we’ve seen it all.
We offer three ways to learn and consult about China:
• China Country and Culture Courses and Tests For teachers, students, businesspeople and government workers
• China Strategy Seminars For businesses, corporations and government workers who need a long term approach to doing business in China or with Chinese
• China Operations Consulting For executives, marketing, sales, business planning, business development, managers and leaders in 5 core industries: TV and Film, Franchising, Hospitality, Education and IT
China Country and Culture Courses and Tests
We have four courses for teachers, students, businesspeople and government workers who need to learn about modern China quickly and easily, and tests to recognize this valuable knowledge:
• What is China? (Geography, History, Government)
• Who Are The Chinese? (Chinese Culture and Life Cycle)
• Business with China (Foreign Companies and Chinese Companies)
• Go to China (Foreigners in China, and Living in China)
Under constant upgrade since 2002, these materials are some of the most complete and up to date materials on China available. These courses are written by William Crampton, an American with a total of 15 years living in China as a student, teacher, and businessman since 1986. Mr. Crampton has started and run three companies in China. All materials are written in English, with more than 350 key vocabulary words per course in English, Pinyin, and Chinese and in a glossary in the back of the books. Each course has a test and certificate to recognize knowledge of China, and identify areas for study.
11 - Natural Features in China
12 - Location in China
13 - Cities in China
14 - Provinces in China
15 - Autonomous Regions in China
16 - China’s Special Regions
17 - Regions in China
18 - Natural Resources in China
21 - Chinese Archaeology
22 - Early Dynasties in China
23 - Later Dynasties in China
24 - End of the Dynasties in China
25 - Founding of the PRC - 1949
26 - China Under Mao Zedong
27 - Opening and Growth in China
28 - State and Government in China
31 - Food and Beverages in China
32 - Architecture and Real Estate in China
33 - Textiles and Clothing in China
34 - Chinese Holidays
35 - Chinese Beliefs
36 - Chinese Traditional Culture
37 - Chinese Pop Culture
38 - Relationships, Face, and Guanxi
41 - Children in China
42 - School in China
43 - Work in China
44 - The Danwei in China
45 - Love and Marriage in China
46 - Old Age in China
47 - Health and Medical Services in China
48 - Chinese by Region
China Strategy Seminar
We offer custom seminars of the China Country and Culture material tuned for your interest and industry. > 3 days for Executives, Marketing, Sales, Business Planning and Development, and Design Departments.
Many corporations have business operations in China now, purchase products from China, sell products to China, or must host Chinese. Many more corporations and governments want to start business in China or with Chinese. It is possible to do business with China on your own. But it will save you money, time, and headaches to understand China better. With 15 years in China and as the author of over 30 books on language, culture, and business in China, Mr. Crampton is uniquely qualified to conduct China entry or China operations tune up training for executives and senior managers.
51 - Business Status in China
52 - Starting a Business in China
53 - Human Resources in China
54 - Your Office in China
55 - Marketing and Sales in China
56 - Operations and IT in China
57 - Accounting and Finance in China
58 - Foreign Companies in China
61 - China Business Basics
62 - Negotiating in China
63 - Law in China
64 - The Supply Chain in China
65 - Retailing and Services in China
66 - The Corporate Spectrum in China
67 - Entrepreneurs in China
68 - The Chinese Economy
71 - Ancient Foreigners in China
72 - Opium Wars, Unequal Treaties
73 - History of Other Asians in China
74 - History of Foreigners in China
75 - Pushing Foreigners Out of China
76 - Welcoming Foreigners Back to China
77 - China’s Foreign Relations
78 - Foreigners in China Today
81 - China Travel Basics
82 - Transportation in China
83 - Dining in China
84 - Communications in China
85 - Pressures in China
86 - Going to China As…
87 - Meeting in China
88 - Friendship and Love with Chinese
China Operations Consulting
We offer three month consulting engagements to design, implement, or upgrade your China operations. This is especially useful for Executives, Marketing, Sales, Business Planning, Business Development, Design Departments, and Operations Managers / Leaders in these five core industries:
• TV and Film • Franchising • Hospitality • Education • IT
Many corporations have business operations in China now, purchase products from China, sell products to China, or must host Chinese. Many more corporations and governments want to start business in China or with Chinese. It is possible to do business with China on your own. But it will save you money, time, and headaches to bring in experts to help design or upgrade your approach to China. We bring 25 years of experience studying China and working in China to the table, and have seen it all. We can help you design a long term win-win approach to business in China or with Chinese.
TV and Film
The print media industries in China like newspapers and magazines are growing and evolving fast. But it is in TV and Film that China is experiencing the most rapid change. The State Administration of Radio, Film, and Television (SARFT) regulates the industry. It rules with a strong hand, but does allow opportunities to try new content and distribution methods in limited trials and then large rollouts. SARFT recently increased the number of foreign films imported in to China each year from 10 to 20, and these are only blockbuster films. Other categories exist in which official importation opportunities exist.
Cities and Provinces in China also operate film studios and TV stations which purchase content from outside China, sell content to organizations outside China, and are very interested to co-produce content to be sold inside or outside China. It is a puzzle of an industry, but one that can be solved.
Mr. Crampton comes from a media family. Grandfather Crampton brought Bennie Goodman’s swing music to the radio and got Mr. Goodman in to Carnegie Hall. He produced many national TV and radio shows in the 1930s through1960s like the Kraft Music Hour, The Jack Oakie Show, and Don O’Neil’s Breakfast Club. Aunts and cousins wrote for Fortune Magazine, the International Herald Tribune, and Sports Illustrated. Mr. Crampton is extending this family media focus into China.
Mr. Crampton was the interpreter for a groundbreaking 1998 trip by SARFT Vice Minister Zhao Shi, Beijing Film Studio President Han Shanping, film directors Zhang Yimou and Feng Xiaoning, and actress Ning Jing. These Chinese media industry luminaries were in Los Angeles for a China Film Festival hosted by UCLA. Mr. Crampton acted as the delegation’s interpreter for their trip, and for their visits to Paramount, Warner Brothers, Fox, and other film studios. Since then Mr. Crampton has watched the industry, and has found some (legal) ways for foreign TV and movie products to be purchased and shown in China, and many Chinese films and TV shows worth showing in the USA.
The franchising industry in China is taking off. Many, many organizations and individuals in China have the money to invest in a franchise. A few major international franchises like McDonalds, Yum Brands KFC and Pizza Hut, and Jollibee, Kodak developing centers, dry cleaning companies, and convenience stores like Seven Eleven have been successful in China. Let us help you establish or upgrade your franchised brand in China.
Mr. Crampton spent the 1990s in a franchised services company in Asia; he opened their first franchise in China in 1999 with local investment, and has worked with many foreign brands to establish or upgrade their China operations since then.
China is the largest education market in the world. It is a complicated market, though, with many rules and regulations. If you have an education program that you want to extend into China, or your program wants to attract qualified Chinese students, we can help you.
Mr. Crampton has been working in the adult education field since 1994. He is a recognized expert on education in China, has worked in four colleges in China, and has direct contacts with senior leaders in many of China top universities and vocational schools as well as senior leaders in provincial and national Education Ministries. More than five of Mr. Crampton’s 30 books have been published in China and are used by colleges as bilingual textbooks. Over 1 million students in China have gone through face to face courses, online courses, or mobile study courses using materials designed, written, or edited by Mr. Crampton.
Mr. Crampton first taught English in Shanxi Province in 1986, and then in Chengdu, Sichuan Province in 1992-1994. He opened a joint venture franchise training company with Fudan University in 1999, was the Academic Director of the MBA program at the Shanghai University of Finance and Economics in 2002, and currently manages joint programs with Sun Yat-sen University and China’s Ministry of Education.
We know hospitality in China. China already is the third most popular tourist destination in the world after the USA and France, and it is rising. Soon there will be over 100 million Chinese traveling around the world. Let us help you with hospitality projects in China, or for receiving Chinese in your home country.
Mr. Crampton started a company training hospitality English in 2003, and since then Mr. Crampton’s Hospitality English / Chinese courses have been used by many colleges as textbooks. In addition, we are proud that many organizations have adopted our books as their standard. These organizations include international five star hotels like Intercontinental, Crowne Plaza, Sofitel, Pullman, St. Regis, Sheraton, Four Points by Sheraton, Hilton, Four Seasons, Shangri-La, Marriott, as well as local Chinese organizations like the Shanghai Tourism Bureau, Jinjiang Hotels, Beijing Capital Group Hotels, and Lingnan Group Hotels, among others.
The IT industry in China is expanding very rapidly. FaceBook seemed proud when they hit 500 million users, but Tencent’s QQ software already had 650 million by then. Chinese companies like Baidu, Sina, Sohu, Renren, etc. are dominating their spaces in China. Microsoft, Apple, Samsung, and Motorola are all doing well in China, but it is a competitive market. Even well established giants like Google can make missteps in China.
Mr. Crampton has been active in the IT industry since 1999. He hosted the AmCham Shanghai Internet Conference in 2002, worked with the Shanghai Software Park since 2003, has worked at a national level with China Mobile since 2005, and has extensive contacts in the IT and venture capital world in China. In addition, Mr. Crampton was an organizer of Mobile Monday in Shanghai for years, once of China’s leading organizations for spotlighting up and coming IT companies and technologies.